Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What is meant by peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is peripheral and central route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What is the central processing route?
The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). … This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen.What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes.
What does peripheral route persuasion mean and which group of people does peripheral route persuasion work better for?
The peripheral and central routes to persuasion are two methods of modifying someone’s attitudes, according to Richard Petty and John Cacioppo. … The peripheral route to persuasion is most effective when a person has little understanding or interest in the central message.
What is an example of a peripheral route to persuasion?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
How do messages based on the peripheral route of persuasion differ from those that use the central route?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.What is a peripheral cue?
a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.
What are peripheral cues in advertising?The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. … In other words, peripheral cues, like source expertise (credibility) or many arguments in one message, are a short-cut.
Article first time published onWhat are peripheral devices?
A peripheral device is generally defined as any auxiliary device such as a computer mouse or keyboard, that connects to and works with the computer in some way. Other examples of peripherals are expansion cards, graphics cards, image scanners, tape drives, microphones, loudspeakers, webcams, and digital cameras.
Why do you think the peripheral route for persuasion is effective?
Attitudes about objective facts are more influenced by a dissimilar source. If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones.
Is the central or peripheral route better?
When either motivation or ability are lacking, the peripheral route prevails, with its effort-saving heuristics and peripheral cues operating. Because these processes require less thought, their effects are more fleeting than the central route’s lasting impacts.
What is a peripheral market?
Traditional marketing efforts attempt to sell people on the value of a particular product or service. … Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself.
What is attitude inoculation in psychology?
McGuire coined the phrase attitude inoculation to refer to the process of resisting strong persuasive arguments by getting practice fighting off weaker versions of the same arguments.
What does the need of cognition mean to your residents?
Need for cognition refers to an individual’s tendency to engage in and enjoy activities that require thinking (e.g., brainstorming puzzles). Some individuals have relatively little motivation for cognitively complex tasks. These individuals are described as being low in need for cognition.
Why might someone use peripheral route persuasion in an ad or commercial?
The peripheral route makes the message as interesting and attractive as possible to attract attention and make people change their behavior.
What is the elaboration likelihood model and the peripheral route to persuasion?
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. … The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
What is elaboration in social psychology?
The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic.
When persuasive communications follow the peripheral route they focus on which of the following?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
What is Elm in communication?
Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
How do messages based on the peripheral route of persuasion differ from those that use the central route quizlet?
How do messages based on the peripheral route of persuasion differ from those that use the central route? The central route is due more to careful weighing of the argument while the peripheral route is driven more by quick associations in the environment.
How is persuasion used in everyday life?
Persuasion is a powerful force in daily life and has a major influence on society and a whole. … Public service campaigns that urge people to recycle or quit smoking are great examples of persuasion used to improve people’s lives.
How can a person defend against social influence techniques based on capturing and disrupting attention?
How can a person defend against social influence techniques based on capturing and disrupting attention? The person should try to pause and eliminate distractions.
Which statement about the speed of speech and persuasion is most accurate?
Which of the following statements about speed of speech and persuasion is MOST accurate? In general, fast talkers are more persuasive. In general, slow talkers are more persuasive.
What is the role of peripheral devices?
A peripheral device is an internal or external device that connects directly to a computer or other digital device but does not contribute to the computer’s primary function, such as computing. It helps end users access and use the functionalities of a computer.
What are peripheral devices Tutorialspoint?
Peripheral devices are those devices that are linked either internally or externally to a computer. These devices are commonly used to transfer data. … The most common peripherals are a printer, scanner, keyboard, mouse, tape device, microphone, and external modem that are externally connected to the computer.
Is a monitor a peripheral?
For a desktop computer, a keyboard and a monitor are considered peripherals – you can easily connect and disconnect them and replace them if needed. For a laptop computer, these components are built into the computer system and can’t be easily removed.
Which type of persuasion involves an indirect route that relies on association of peripheral cues?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986).
What should be the conditions under which a thinking person would adopt the peripheral route to persuasion?
Persuasion is attitude change and influence is behavior change. … Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion? a lack of time and interest.
What is a peripheral business?
A small business that is typically owned and run by members of a family. employerism n. the preferred terminology used among the management hierarchy of a business establishment in reference to native ideas and common interests related to their particular field.
